Most all clients want to know how much traffic their site is getting, what people are doing on their site, where they’re coming from, etc. Now there are numerous Google Analytics tools, plugins and generic reporting platforms but there’s nothing like just being able to look at your site stats in detail through Google Analytics.

I put together a quick video that highlights the main areas that clients want to see. Those include Page Views, User Behavior, Audience Location, Site Referrals, etc. I took the most popular questions that my clients wanted to know and addressed them all in a generic tutorial video that they can follow and refer back to.

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SEO.In the video I cover posting a blog using the WordPress text editor, using a featured image along with some other basic details. The featured image is an important area for clients to understand as some were putting in very vertically long images and not understanding why they were so big. Basic training on posting blogs that a client can refer back to will be very useful for you in not only helping your client, but saving you time.

I’ve recently experienced more clients asking about marketing strategies to help grow their sites via social media. More specifically, how to create and use Facebook Ads. I’m no expert in digital marketing but it doesn’t take a rocket scientist to figure out how to launch an ad campaign. So I go over the basics for my clients 

Though creating an ad will vary with each client on budget, industry, reach, etc – the general practices and strategies are similar

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Incase I have any clients who didn’t take the time to review my “Moving Forward” page which is covered in Part 3 of this series, I give them the option here. This is a win win for me as I’m able to update both of these pages and clients can constantly refer back to them without having to reach out to me directly.